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Explore the biggest fashion capitals of the world and discover which cities have the most dedicated Instagram fashionistas. Based on hashtags, find and compare the popularity of your favourite fashion brands in different cities around the world.

Information & Sources

Data was collected from photos with designer hashtags were obtained using Instagram API.

The dataset includes over 130,000 geo-tagged Instagram posts covering the period from 22nd of February to 25th of March 2016. The bubbles are sized proportionally to the volume of photos for each high-fashion brand tag.

Only photos with GeoTags have been used in this campaign.

Miinto.com is all about putting local fashion on the international map and is a collaborative, iconic movement determined to champion specialty boutiques and designers. We partner with local, specialty boutiques that inspire global fashion by offering them a solid, online and social presence.

The 25 brands featured in this campaign can all be purchased from Miinto.

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The 25 brands featured in this campaign can all be purchased from Miinto.

Toggle between Countries and Cities

Regions with the most Instagram posts featuring your selected brand

Click on any marker to find out where each country and city ranks

Each marker represents a country or a city